Thirty three contestants, vying for Miss. France 2014 will strut down the catwalk in fabulous Aviraté designs at the Pre Pageant Fashion show to be held at the Cinnamon Bey, Beruwela. Avirate, one of Sri Lanka’s leading high-street fashion labels is the only local brand to be showcased by these contestants at this event as the company announced its partnership with Cinnamon Hotels & Resorts who is the official host of the Miss.France tour.
The Miss. France for Ms. World 2014 Pageant tour will be held in Sri Lanka from the 16th to the 22nd of November 2013, and the entire 7-day trip will culminate at a grand finale to be held at the Cinnamon Bey. The finale is slated to be a gala event with a fashion show featuring Marine Lorphelin, Miss. France 2013, and first runner up at the Ms. World 2013 in attendance along with a host of celebrities from across the fashion arena.
“This is a fabulous opportunity for our brand Avirate and we are excited that these beautiful contestants will get the chance to wear our designs. We’re extremely glad to have become a partner for the Miss. France for Ms. World 2013 competition as our brand is worthy of such an honor,” said Mr. Younoos, CEO of Aviraté Sri Lanka. “After this, our intention is to continue this ‘French theme’ throughout the remainder of the year, and have planned a number of exciting new promos and activities around it in the coming months.”
Avirate, a local brand of designer ladies wear that has taken the local scene by storm, have also extended their style to countries like India, Dubai, Canada, and Europe. The Avirate fashion style is colorful, graceful and is a must-have in any fashionista’s wardrobe. The designs created for these French models will also be available in the stores and will give the fashion conscious ladies a chance to look good and turn heads.
The first of these Avirate promos will kick off this week, with a lucky draw. Aviraté customers who make purchases over Rs. 10,000/= will be eligible to participate in this promo where twenty lucky winners will receive two invitations each for the Aviraté Miss. France fashion show. The draw will also select recipients for other exciting gifts including gift vouchers etc to the Aviraté store.
Aviraté is an international high-street fashion label owned by Timex Garments. An adaptation from the Sanskrit word ‘Avirati’, meaning sensuality; Aviraté encapsulates the essence and soul of the brand. Matching international standards in design and quality, Aviraté appeals to every woman’s sense of style and sensuality with the best of International fashion. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes, bags and accessories.
