Singer Sri Lanka announced a partnership with Indian consumer durable giant Onida to provide the Sri Lankan market with 3D and SMART LED TVs. The agreement allows Singer to exclusively distribute Onida’s world-class range of modern TVs through its island-wide retail network. Onida has often been voted as the top most trusted consumer durable brand in India.

Speaking at the launch, S. K. Jain, Vice President —Sales and Service, MIRC Electronics Ltd., India, said, “Onida was founded three decades ago on the promise of providing our customers with the finest TV technology. The TV is currently evolving at a rapid pace, thanks to its convergence with internet technology. We are able to offer our customers in India —and now Sri Lanka —an exciting range of modern 3D and SMART LED TVs that take advantage of these recent technological breakthroughs.” Singer Sri Lanka will be marketing and distributing LED, 3D LED and SMART LED television models from Onida, ranging from 22 to 40 inches.

Mr. Jain added, “Singer Sri Lanka’s reputation for encouraging its customers to adopt a modern lifestyle by delivering trusted excellence in the form of world-class consumer goods is inspiring. The resulting synergy between our two brands, therefore, will be highly beneficial to the end customer.”

Mr. Asoka Pieris, Chief Executive Officer, Singer Sri Lanka PLC said, “At Singer, we’ve earned a reputation for multi-brand retail excellence. Through our wide branch network of Singer Plus, Sisil World, Singer Homes and Singer Mega retail outlets, we are able to introduce cutting-edge products to the Sri Lankan consumer, ensuring strong growth.”  He said that, “Singer is the authorized distributor for leading Japanese, Korean, European, American and Chinese Brands and now with ONIDA as a leading Indian brand for the electronic category.” He also said that “India and China will lead Asia to be the foremost regions in the globe.”

Singer Sri Lanka brings the world’s best products and services to Sri Lankan customers through its widespread chain of retail stores. Singer also provides an outstanding after sales service to its customers across the country through a network of regional service centres and over 150 service outlets. To further strengthen its industry-best service standards, the Company opened its 8th service centre in Polonnaruwa recently.

Reflecting its reputation for giving customers the very best in products and services, Singer Sri Lanka has once again won “Brand of the Year” and “Consumer Durable Brand of the Year” awards at the SLIM Nielsen People’s Awards. It is evident that the Company’s products and services resonate with all Sri Lankans. With the addition of the new Onida range of LED, 3D and SMART LED TVs, Singer Sri Lanka looks certain to continue its tradition of trusted excellence.