Guinness Record initiative in tea plucking
June 5, 2015 12:21 pm
Sri Lanka Tourism, Sri Lanka Tea Board and Sri Lankan Airlines initiated a Sri Lanka Guinness Record on the sidelines of the Asia Pacific Onboard Travel (APOT) partners’ congress 2015.
APOT selected Sri Lanka as its venue for the once in two year conference.”With the partnership of the Pure Ceylon Tea, Sri Lanka Tourism and SriLankan Airlines we hope to set a record breaking fear with the tea industry to conduct a successful attempt of 1000 people gathering in one location to pick the most amount of tea within a specified period of time”, Sri Lanka Tourism Chairman Rohantha Athukorale said.
Sri Lanka will enter into the Guinness Book of Records on the completion of this event which will be held on August 30, 2015. The event is named as “Tea Plucking Guinness Book of Records Attempt” which will be held in Nuwara Eliya.
“The initiative is not just a one off idea but will be taken around the world and then culminate at the WTM in London, so that the buzz supports the strong above line media campaign that we will launch in our focused markets while supporting the below the live activity- like the travel trade exhibitions we take part in the trade push we do,” he said.
“We must now build on the joint promotions we do with our two institutions so that together we can increase of the quality of our travelers into Sri Lanka”, SriLankan CEO Rakitha Jayawardene said.
Source: Eurasia Review