* An Annual Regional Forum for Innovative Leaders in the Telecommunications Space

Today’s telecommunications experts are expected to move effortlessly from IT manager to strategic visionary - steering critical processes, anticipating and overcoming barriers, and collaborating with key stakeholders to orchestrate fundamental change. To stay ahead of the competition, leaders in the telecom industry are looking to improve business processes and ensure optimum delivery.

With this task in mind, Runeware Integrated together with BE Expositions India will bring to Sri Lanka the Sri Lanka Telecom Summit 2010 – a forum which will gather industry leaders to discuss solutions, best practices and technology advancements in the telecommunications industry. This key technology conference is packed with interactive sessions, panel discussions and one-on-one networking opportunities where topics are chosen by Telecom sector experts in order to best identify and address issues being faced by leaders in the telecom space.

“Whilst demand for pressure to build market share through technology continues, the Sri Lanka Telecom Summit 2010 will serve as an arena for senior level executives to engage in clear and focused dialogue with their peers to examine their technology and management objectives in a relaxed and vibrant environment. It will act as a useful and powerful forum for all participants to understand which innovations will help in driving growth in the country and region, enhance the thought leadership amongst the delegates within their field of expertise in Sri Lankan telecom space and build valuable business contacts in the region,” stated Michael Abayasinghe, CEO of Runeware Integrated.

Runeware Integrated, which was launched in 2002, is an integrated marketing service agency which specializes in technology events. “Everything we do is geared towards generating revenue for our clients by applying our expertise in maximizing business & networking opportunities through associated conferences, features, events & sponsorship opportunities,” says Michael. Through continuous assessment of market potential, identifying and nurturing future trends in technology, conceiving and implementing market entry strategies for global IT giants, Runeware envisions being one of the finest and the most reputed organizations for integrated corporate communications in the country. “Our mission is to delight our customer through genuine concern for their requirements. Your customers hire you for one reason and one reason only: they expect you to get better marketing results than they can produce on their own. Every marketing dollar or rupee spent has to give one back if not you’re simply throwing money out the window. We’re not concerned about building mindshare or awareness, this doesn’t really translate into sales, but rather about putting our client in touch with the right customer who will buy their service offerings or products. Runeware Integrated puts the power of integrated marketing to work on our clients’ behalf, so they save time; we deliver quantifiable ROI and, ultimately, keep our customers happy. Our aim is to provide a unique, high quality event management service with the creativity and flexibility to continually exceed the expectations of all our clients and their audience.” he added.

To date Runeware has helped many local as well as international organizations deliver events attended by more than 150,000 delegates. Being the regional partner for some of the biggest Indian Event Companies in the region has given Runeware the edge on handling mega corporate events ranging from ten people half-day seminars, through to multi-day international conferences for thousands of attendees. “We work with a number of organizations in the public and private sector to deliver events that exceed the expectations of our clients and impress delegates who attend. So whether you are looking for comprehensive support to deliver your entire event, or help with a clearly defined sub-set of functions, we are here to help you achieve your objectives.  Take advantage of the creativity, professionalism, and experience we can bring to make your event a total success - providing a full range of conference and event services, each offering is ultimately tailored to suit your own unique objectives and budget,” he added.

Scheduled to be held on the 4th of March 2010, at the exclusive Cinnamon Grand Hotel in Colombo, the Sri Lanka Telecom Summit 2010 is the premiere event for Telecom professionals looking to get and stay ahead of the curve. Whilst there are a select group of sponsors in attendance, including ICIL as Diamond Partner, VERINT as Gold Partner and Shaildhar Telecom Services as the conference partner, the program is endorsed by the Information and Communication Technology Agency of Sri Lanka (ICTA), together with GSA, Indian Cellular Association (ICA), ISPAI, TUG India, ITU APT, CDG and Wimax, and is designed with the Telecom community in mind. The event is presented by UT STARCOM.

The delegate attendance is comprised of the most well respected executives in the Sri Lankan and Indian telecommunications industry, together with other experts, top and senior management executives and government officials from varied fields such as Telecom Service Providers, Cellular Service Providers - GSM & CDMA, VAS Technology & Platform Companies, Content Aggregators, Content Providers, Broadband Service Providers, Application Service Providers, Next Generation Mobile Content Solution Providers, Handset Manufacturers, Mobile Broadband, HSPA & NGN technology Providers, CIOs/CTOs from large enterprises, Policy Makers/Government Bodies, Regulators and the diplomatic corps etc. and the meetings are designed to surpass the traditional exchange of business cards and allow executives to communicate on a personal level.