Veteran ‘adman’ Melville Assauw dies

Veteran ‘adman’ Melville Assauw dies

June 24, 2010   08:27 pm

Melville Assauw, a veteran in the advertising field of Sri Lanka and pioneer of Mel Ads passed away and his funeral will be held at the General Cemetary, Kanatte on Saturday evening.

His remains are lying at his residence at Wattegedara Road, Maharagama, sources close to his family said.


Melville or ‘Mel’, as he was called affectionately, was at the forefront of advertising for nearly four decades. Mel Ads has been at the forefront of advertising in Sri Lanka.

Melville Assauw later opened his PR arm, ‘Prism’, specialising in Corporate Image Management, as a Brand Building entity.


Mel Ads also pioneered the idea and concept for the first-ever Sri Lankan teledrama ‘Dimuthu Muthu’ and the event ‘Sportsman and Sports Queen of the Year’.
Disclaimer: All the comments will be moderated by the AD editorial. Abstain from posting comments that are obscene, defamatory or slanderous. Please avoid outside hyperlinks inside the comment and avoid typing all capitalized comments. Help us delete comments that do not follow these guidelines by flagging them(mouse over a comment and click the flag icon on the right side). Do use these forums to voice your opinions and create healthy discourse.

Most Viewed Video Stories

A week of holidays announced for schools

A week of holidays announced for schools

NEWS IN BRIEF- 2022.07.03

Energy Minister issues update on fuel shipment arrival

Met. Dept. issues advisory issued for strong winds

Minister Wijeyadasa responds to criticisms against 22A

Number of buses in operation to dip to 5% tomorrow

Actor Jackson Anthony undergoes surgery after accident

Tune in at 6.55pm for Ada Derana main news bulletin on TV Derana