* Online suite of creative facilities and services, triadhot.com, aims to widen Triad’s reach from regional to worldwide tapping on Singapore’s strategic location.

 

 

(Singapore, 11 June 2010): The largest locally-owned and Colombo-based advertising agency, Triad unveils its much-anticipated full service virtual arm today in a bid to entertain its growing global clientele.

 

 

triadhot.com will be fully operational and accessible throughout the world - a first for the Sri Lankan startup - and ready to cater globally to those who believe in the power of cutting-edge creative ideas while optimizing their budget.

 

 

triadhot.com, an offering of creative solutions with strategic worldwide client focus, is yet another innovation for the award-winning Triad which has been servicing a wide cross section of clients within and out of Sri Lankafor close to two decades.

 

 

Triadhot.com as an online platform operates on the premises of providing COST-EFFECTIVE solutions, a CONVENIENT mode of creating communication material, and CUSTOMISED professional services for all its clients regardless of the continent or time zones they are in. Here’s how exactly these objectives will be achieved:

 

1. COST-EFFECTIVENESS: Because triadhot.com is an online platform with back-end work being executed in locations with low operating costs and overheads, such as Sri Lanka, India, and Pakistan.

 

These savings translate to reduced fees for the client.

 

2. CONVENIENCE: Due to its virtual framework, the nature and mode of creating communication material is revolutionized allowing a team of people residing in different parts of the world to pool their efforts on a given project. The interface also allows both the client and agency to manage a project transparently with optimum ease and speed.

 

 

Currently, Triad works with technology partner, Fortunaglobal Pvt Limited

(www.fortunaglobal.com), a Colombo-based technology solutions company that specialises in providing software for media, financial services and telecommunication verticals.

 

3. CUSTOMISATION: As this service allows for a specialised team of professionals to come together according to the specific expertise required to handle the unique communication challenges at hand, maximum flexibility, speed and dynamism are achieved in the provision of services such as strategy formulation, creative solutions, desktop publishing and audio video production.

 

 

This new virtual agency triadhot.com is complete in its service offering where, just as one would walk into a fully-fledged agency, one can access the gamut of communication services at the press of a button. For example, a client can brief the agency through an email or Skype call and servicing personnel will interact with the client by presenting research findings, strategies, creative routes, insightful ideas, creative visuals, storyboards, jingle scripts – the whole set of services, upon demand. In turn the clients can contribute and integrate their own ideas, feedback and creative contributions. The final outcome will be delivered to the client together with media plans, a ground level activity schedule and other relevant material, depending on the needs and scope of the communication.

 

 

“We are able to provide cutting-edge solutions to a client because we can assemble a tailor made team, bringing in specialists in any field from anywhere in the world for a specific business or communication need.

 

In addition, we also have an internal team of skilled personnel. Our online interface is a very user-friendly portal that allows one to project manage and perform tasks efficiently and transparently with built in communication and updating features,” says Mr. Sarva Ameresekere, Chief Operating Officer of triadhot.com

 

 

Triad is the No.1 agency in Sri Lanka in both size and creative reputation. In addition to winning the local creative awards for three consecutive years, we are also the first Sri Lankan agency to win metal at ADFEST and be shortlisted at Cannes. We have a young team which also won Silver at last years Media SPIKES in Singaporeand many of our team members have been chosen to represent the country at the Young Lotus competitions at ADFEST.

 

 

In essence, Triad has adopted this innovative format of establishing a fully-fledged agency on a virtual platform, by transcending the conventional operating models of multinational corporations which set up offshore brick-and-mortar offices.

 

 

“Singaporewas chosen for the launch since we believe this to be the business hub of this region. Therefore launching triadhot.com there will garner us greater opportunities,” added Mr. Ameresekere.

 

 

Triadhot.com is the evolution of a service offering generated from over two decades of brand building experience - where brands with multi-million dollar equity have been built and nurtured through insightful and impactful communication initiatives.

 

 

The individuals and team powering this virtual agency have bagged several key accolades awarded by local and international institutes and are senior professionals in the industry with sound experience in handling Asian markets as well as developed markets like United Kingdom and Australia.

 

 

The interconnectedness and global reach of triadhot.com is demonstrated by Triads’s membership in the UK-based thenetworkone (www.thenetworkone.com) – the world’s largest network of independent agencies.

 

 

Thenetworkone has working agreements with about 300 of the world’s leading independent agencies in 70 cities serving 90 countries as well as international specialists in research, translation, television and print production, talent negotiation, media management, econometric modelling, CRM, design, public relations and affinity marketing. A radical, yet practical alternative to a conventional multinational advertising and marketing communications agency, thenetworkone custom-builds international agency networks, using best-in-class independent agencies and specialists for marketing clients and lead agencies.

 

 

Mr. Dilith Jayaweera, Joint Managing Director of triadhot.com said, “We have skipped a level in the evolution cycle of a typically multinational agency and have ventured beyond to create a fully fledged virtual agency, offering all that a full service agency would, but on a cutting-edge and low cost virtual format, which also supports the world’s thinking on a ‘green environment’.”

 

 

For more information, visit triadhot.com and experience all that this virtual agency can offer.

 

 

For more information, please contact Touch Communications at:

 

Deborah Dayani Nanayakara email: deborah@touchcomm.com.sg mobile: 97584071

 

Eileen Wee email: eileen@touchcomm.com.sg mobile: 98487874

 

 

About triadhot.com: triadhot.com is a virtual advertising agency that prides itself in delivering high impact communications with fast turnaround and cost efficiency. The portal boasts a complete portfolio of marketing communication solutions that transcends boundaries and time. Besides integrating creative directors, brand strategists, account managers to design, implement and manage projects from across the globe, this online platform gives clients a seamless and user-friendly interface so that they could monitor the progress of their projects while maintaining clear communications with the team.

 

 

About Triad: Triad is Sri Lanka’s leading idea-based advertising agency, consistently creating benchmark communication solutions based on homegrown insights and deliberate strategies. The agency is an inspired and passionate team of young trendsetters who share a single-minded ambition to produce only extraordinary work – their efforts over the years have netted Triad the status of ‘most awarded agency’ in Sri Lanka.

Photo caption: Sarva Ameresekere shows Allein Moore, Managing Editor of Ad Asia, some of the award winning works Triad has churned out.