Jetwing to harness power of Social Media with eMarketingEye

eMarketingEye (www.emarketingeye.com) enables Jetwing Hotels to leverage the Social Media space by developing an effective integrated platform across Facebook, Twitter, YouTube and Flickr Social Media channels.

This latest endeavor is part of the Jetwing Hotels ongoing online marketing strategy created in collaboration with eMarketingEye.

Renowned in Asia for their award winning Online Marketing campaigns, eMarketingEye was engaged by Jetwing Hotels to develop a cohesive Social Media presence and effective communication strategy for Jetwing. Using Facebook as the primary Social Media platform, eMarketingEye integrated YouTube and Flickr for multimedia sharing while leveraging twitter for two-way dialogue and distribution of news and offers.

“This is merely the first step of our implementation. We have planned to integrate booking functionality, email sign-up and other such advanced functionality in addition to the custom built Facebook FBML pages we have created so far”, commented Rajitha Dahanayake, CEO of eMarketingEye. “By understanding the strengths of each Online Social Media Platform, we are confident of leveraging this new medium to increase awareness and revenue for Jetwing Hotels”, added Angie Samuel, Marketing Communications Manager of Jetwing Hotels.

eMarketingEye is an award winning Online Marketing agency catering to over 300 hotels and resorts from across the world. Winner of the 2009 SME Agency of the year award from Google, eMarketingEye offers end-to-end solutions from Website Development to Performance Driven Online Marketing and Social Media strategies. Based in Sri Lanka, the company has won 9 Adrian awards from the Hospitality Sales and Marketing Association International in past 3 years. eMarketingEye is Sri Lanka’s only Google Analytics Authorized Consultant company and Yahoo Analytics Member organization.

Jetwing Hotels (www.jetwinghotels.com) one of Sri Lanka’s largest Hotel chains, has a presence in many of Sri Lanka’s beautiful destinations; from the historic cities of Galle and Sigiriya, to the cool climes of Kandy and Nuwara Eliya, down to the sun kissed beaches of Negombo and Beruwala. The properties under the Jetwing chain include Jetwing Beach, Jetwing St. Andrews, Jetwing Blue Oceanic, Jetwing Hunas Falls, Jetwing Seashells, Jetwing Kurulubedda, Jetwing Lighthouse, Jetwing Ayurveda Pavilions, Jetwing Tropical Villas, Jetwing Warwick Gardens and Jetwing Vil Uyana. Catering to all walks of life, Jetwing Hotels have continued to expand, diversify, collaborate and triumph from modest beginnings in the early 1970’s.