WWE, Endeavor-owned UFC merge to forge $21 bln entertainment giant
April 3, 2023 09:43 pm
World Wrestling Entertainment Inc will combine with Endeavor Group-owned mixed martial arts franchise UFC to form a new, publicly listed entertainment giant valued at about $21 billion, the companies said on Monday.
Ending months of speculation, the two of the biggest names in wrestling and entertainment will come together to capitalize on consumers’ desire to participate in live experiences - a trend that has resumed since the height of the pandemic.
Source - Reuters
-Agencies
