Fair & Lovely – free of bleach or any other harmful chemicals

A common lament of using fairness creams is that instead of causing fairness consumers have experienced darkening of skin and that fairness creams contain bleach and other harmful chemicals that can cause damage to your skin.

Fair & Lovely also promises sun-protected brightness in just 7 days, soft, glowing skin in 14 days, even toned fairness in 21 days and total fairness in 28 days.

Reiterating the safety of the product Shantha Fernando, Brand Manager, Fair & Lovely said, “All ingredients that go into Fair & Lovely as well as the product itself have been extensively tested for their safety and lack of any adverse side-effects. The fact that this product is being sold in over 2 dozen countries and being used by millions of consumers for over three decades is testament to that fact. Additionally the product is reviewed and cleared for manufacture and unrestricted sale by government bodies such as the CDDA, etc. which underlines its safety.”

About Fair & Lovely: Fair & Lovely was developed in India in 1975. Nationally marketed since 1978, this fairness cream brand has been extensively tested with consumers in India and abroad. In terms of benefit and delivery Fair & Lovely has proven to be superior to all key competitor brands and consumers perceive the brand as being empowering and transformative. In Sri Lanka, Fair & Lovely was launched in 1992, and became the leading fairness cream in the market within a very short period of time that has led to the growth of the fairness segment in skin care.