‘Share the Bill’ with Arpico - an innovative concept in modern trade promotions

Arpico Supercentre, Sri Lanka’s leading large-format retailer - in living up to its brand promise of bringing clientele “Fresh Ideas Everyday” recently launched an innovative campaign “Share the Bill” at all its outlets islandwide.

The idea to “Share” with its customers resulted in this promotional campaign that sees Arpico Supercentre taking its customer relationships to a whole new level, recognizing that after the holiday  season and back to school family budgets are a little  stretched.

Andrew Dalby, CEO of  Richard Pieris Distributors Ltd said, “We chose September to launch this campaign because after the school holidays we understand that many families have had to spend a little more . “Share the Bill” promotional campaign was launched in order to share with our valued customers, by helping them in making their rupees stretch a little further.”

This is the first time a retail outlet has gone so far as to initiate a campaign that would conceptually allow the customer to “Share the Bill”, and Arpico Supercentres report that the results were phenomenal right from the first week. Awareness and understanding of the relationship and expectations of customers keeps Arpico Supercentre ahead of the rest in terms of innovation and ideas.

Customers purchasing goods worth Rs. 3000 or more - including 3 nominated brands are eligible to participate in this promotion and win up to Rs.10,000 instantly or enter the weekly draw to win up to Rs. 100,000.

This is yet another way of Arpico Supercentre living up to its brand promise “Fresh Ideas Everyday” by offering its loyal customers an opportunity to save money through innovative ideas for better living.