Janashakthi to provide phone insurance to all Softlogic Corporate Clients

Janashakthi Insurance PLC, one of the most innovative insurers in Sri Lanka has joined hands with Softlogic Communication (Pvt), the authorised agent for genuine Nokia mobile phones in Sri Lanka, to provide an All Risk Mobile Phone Insurance cover to Softlogic’s corporate clientele.

Sri Lanka’s mobile phone industry has shown a remarkable growth over the last few years with current statistics indicating over 12 million subscribers in the country. Janashakthi All Risk Mobile Phone Insurance is a very comprehensive cover for a mobile phone including accidental damage, water damage, burglary and theft, in addition to other standard perils such as fire, lightening, natural disasters and many more. The basic cover can be extended to Riot & Strike, Terrorism and unauthorised calls. At the moment this insurance cover is available only for brand new mobile phones that are not more than six months old.

Managing Director of JIPLC Prakash Schaffter said that Janashakthi was happy to team up with Softlogic Communication and thus reach out to thousands of corporates in Sri Lanka. “A mobile phone is a must-have item in today’s modern corporate world. People’s lives and businesses revolve around mobile communication thus making the mobile phone an indispensable instrument. As one of the leading players in the insurance indsutry, we consider it our duty to come forward and insure this indispensable tool against risks, thereby bring peace of mind to thousands of users”.

CEO Softlogic Communication (Pvt) Ltd Samantha Rajapakse said that this special cover will be offered free of charge to all Nokia phones sold to corporates by Softlogic. “As the sole authorised importer of Nokia phones to Sri Lanka, we wish to extend our service to Sri Lankan corporates who purchase genuine Nokia phones. This will not only be a value added service, but will also reward them for choosing the original product in a world flooded with fake items”.

Softlogic Holdings is one of the most diversified operations that expanded in a short time to become a regional leader, committed to take Sri Lankato the world. Softlogic was recently awarded the eminent Business Superbrand status, by the Superbrand Council of Sri Lanka under the ‘Diversified Conglomerates’ category. It is also among the 100 “Most Respected Businesses inSri Lanka” selected by LMD magazine in 2008 and 2009.

Janashakthi Insurance recently clinched dual honours at the glittering 18th World Brand Excellence Awards Ceremony by winning the prestigious “Award for Brand Leadership – Service Industry” and the “Award for Social Marketing”.

Janashakthi Insurance, the third largest general insurer, is one of the leading non-motor insurance service provider in the Sri Lankan insurance industry with highly experienced and capable panels of risk engineers, loss adjusters and underwriting expertise. Janashakthi recently celebrated its 15th anniversary with major expansion in the North & East, and, has been providing employment to over 1000 youth there, in line with President Mahinda Rajapakse’s “Uthuru Wasanthaya” vision to bring the North and East into mainstream economic activity.

Photo caption: Managing Director of JIPLC Prakash Schaffter (fourth from left) and CEO of Softlogic Communication (Pvt) Ltd. Samantha Rajapakse exchange documents. Also in the picture are (from left) Head of Marketing JIPLC Paddy Weerasekera, General Manager Sales and Marketing JIPLC Ravi Liyanage, Deputy General Manager – General Sales JIPLC Graeme La Brooy, Manager - Corporate Sales Softlogic Communication (Pvt) Ltd. Asanga Warasuvitharana and Regional Sales Manager JILPLC Methsiri Wickramasooriya.