Actresses Sunny Leone and Taapsee Pannu star in digital media channel Aur Dikhao’s new breast cancer awareness videos, which say breast cancer cases would reduce to half if only women paid as much attention to their breasts as men do.
“Don’t be embarrassed, don’t be shy. A two minute test at home can save your life,” Leone explains at the end of her short film, which begins with clips of men from different walks of life trying to converse with women, and struggling to prevent their gazes from sliding downwards.
“Sixty percent of breast cancer cases in India are diagnosed at stage three and four. Self-examination at home means early detection. It takes two minutes,” she says.
“We women need to be aware of our body and know that detection is better than cure,” Taapsee Pannu said in a statement. “Two minutes self test is all you need to do! When the team approached me with this concept, I was absolutely up for it because I want women and men to be aware that breast cancer is curable if detected at an early stage,” she added.
The videos in which Sunny Leone and Taapsee Pannu appear are part of a larger series - with the hashtag #DetectToDefeat - about the importance of detecting breast cancer early.
The other short films in the series - some of which have different storylines but the same basic message - star anchor Shibani Dandekar, actresses Priya Bapat and Divyanka Tripathi, singer Sunidhi Chauhan, politician Shaina NC and many other celebrities.
