Bollywood star Jacqueline Fernandez is launching an AI-powered digital avatar that gives audiences access to her personal book recommendations, late-night reflections, and stories from her own life.

The avatar was built by Galleri5 – Collective Artists Network’s in-house AI studio – using AI conversation tools, voice synthesis, and interactive narrative technology. It is modeled on Fernandez’s personality and worldview rather than simply her likeness.

Fernandez broke through with psychological thriller “Murder 2” (2011) and went on to star in a string of top-grossing Hindi-language films including the action blockbuster “Kick” (2014) opposite Salman Khan, the “Housefull” franchise and the Kannada-language action thriller “Vikrant Rona” (2022). She currently appears in the hit ensemble comedy “Welcome to the Jungle,” which is playing in cinemas. Sri Lankan-born and based in Mumbai, she was crowned Miss Universe Sri Lanka 2006 before launching her film career in India.

At the center of the avatar experience is a Book Club, through which the digital character will share titles that have informed her thinking alongside her own commentary and recommendations. The platform is also built around what the announcement calls her “2 AM thoughts” – fragments of self-reflection and personal anecdotes drawn from different chapters of her life, framed as material that does not typically fit standard celebrity content formats.

“I’ve always loved sharing the things that inspire me, whether that’s a book, a conversation, a lesson I’ve learned, or simply a thought that’s stayed with me,” Fernandez said. “This avatar creates a completely new way to do that. It allows me to connect with people through stories, ideas, and experiences that might not always find a place on social media.”

Collective Artists Network has positioned the launch as part of its broader push to use technology to deepen audience engagement while preserving each creator’s authentic voice. New content, Book Club additions, and conversations will be added on a rolling basis.

Galleri5 has been developing AI avatar and production capabilities across its talent network. The Fernandez build is among the more editorially driven applications of that technology, centered on ideas and literature rather than brand promotion.

Source: Variety

--Agencies