PCH introduces latest range of Karbonn mobile phones

Colombo Sri Lanka, July 2011- Riding on a wave of success, the latest range of Karbonn mobile phones were introduced by PCH. The three new models- K111, K550i and the K515 are dual SIM phones and come with the latest upgrades of the Karbonn mobile range.

Affordably priced, these three phones are equipped with an array of stylish and attractive features. The phones have high quality sound for music lovers with hi-fi audio output for both FM as well as MP3 playback and crystal clear loudspeaker features. The phones support MP3 and MIDI formats of music.

The K550i, priced at Rs. 7,850 has a large screen and has a radio that operates without the need of connecting a headset, and also has the room for two memory cards, and has an inbuilt browser in and applications for Facebook, MSN, Yahoo messenger and offers amazing sound quality. The K111 comes with dual sim features along with digital camera, expandable memory and outstanding loudspeakers while the K515 sports amazing connectivity along with Nimbuzz, Snaptu, and Opera while also having an impressive battery life both phones are priced at Rs. 5,300 and Rs. 6,950 respectively.

Mr. Failan Saleem, COO, Mobile Handset division of PCH says, “The new Karbonn phones are stylish and affordable and are powered by hi-fi sound output for a high quality audio experience. This is a must-have for any music lover and the new generation of hand phone users.”

Over the years, dual SIM phones have become a preferred option especially in the rural market. Reiterating that dual SIMs is the new frontier for mobile telephony as it offers better connectivity at an affordable price, Mr. Saleem is confident that the Karbonn phones would be the best option for such users. “Apart from the benefit of having different numbers for different purposes, especially where a local SIM can take care of outgoing calls and the roaming capability of the other SIM could be used for receiving calls, the phones are backed by a proper warranty,” he added.

The new range of mobile phones will be available through PC Houses extensive customer dealership network to all customers across the island. The latest models offered will be ideally suited for the Sri Lankan market and will target everyday Sri Lankan consumers offering them basic and high end features that other mobile handsets do not offer at affordable prices.

Mr. S.H.M. Rishan, Chairman of PCH commenting on the launch of their new Karbonn mobiles stated, “In Karbonn mobiles we see a new opportunity to offer quality mobile handsets that are tailored to a Sri Lankan market. We especially want to offer affordable reliable mobile phones in the North and East of the country , as we have observed a great deal of development in the communication industry in this area. In doing so we seek to further ascertain the brand name of Karbonn in Sri Lanka and make it synonymous with PC House and the quality that has come to be expected from us. ”

Karbonn Mobiles is a new generation of mobile phones that redefine life in every way. Loaded with features, high quality, superior technology, service and more, it creates a perfect harmony between style and function.

PCH is the new corporate brand identity for PC House PLC which was recently listed on the Colombo Stock Exchange. The new brand identity reflects the change from a family owned business to a public company with a vision to be the benchmark for ICT in Sri Lanka.

PC House was incorporated as a limited liability company in the year 2000, after having commenced business in 1997 and became PCH PLC. Its Board of Directors consists of Messrs S.H.M. Rishan, Mangala Boyagoda, Sarath Wikramanayake, Modarage Thilakasiri, Shanti Kumar Nadarajah, Kuvera de Zoysa and Mrs. Sharmila Rishan.